California Black Bears
ABOUT
Originally contracted by Stack* Pickleball to design a collaborative merch drop with the Major League Pickleball team, the California Black Bears, the project quickly expanded. I was brought on to lead a full rebrand of the Black Bears—designing the team’s visual identity, uniforms, and a complete merch line. I created all apparel and authored a brand guide to ensure consistency moving forward. The launch was a success, with the entire merchandise collection selling out.
SERVICES
Brand re-design, visual identity development, uniform design, apparel and merch design, collaborative merch partnerships, brand style guide creation, production-ready apparel files, launch-focused creative direction.
