ABOUT

Lander is an outdoor gear brand undergoing a strategic rebrand to better connect with a new target market while remaining relevant to its existing audience. Brought on as Art Director, I led the rebrand under a tight timeline and budget—developing a comprehensive brand style guide in collaboration with product, copy, photography, and web teams. I also created new brand collateral for advertising, oversaw photo and commercial shoots, and designed social ads, email templates, and campaign assets to support the updated visual identity.